De : Apple
3.8 - Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
b>3.8 Details
Additionally, the rating you’ve selected, 12+, is inconsistent with the content of your app. Since your application includes content and features involving mature content and themes, it should be rated appropriately for this subject.
Next Steps
Please update your frequency selections in the Ratings section of iTunes Connect.
- Log in to iTunes Connect
- Click on “My Apps”
- Select your app
- Click on the app version on the left side of the screen
- Scroll down to select a Rating on the version information page
- Click the Edit button next to “Rating”
- Change the Rating selections
- Click “Save”
- Once you’ve completed all changes, click the “Submit for Review” button at the top of the App version information page.
NOTE: Applications must be rated accordingly for the highest level of content that the user is able to access in the app.
Since your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
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