[UI] jqgrid + html

salut,

comment passer du html a JQGRID ?
quelle propriété dois-je utiliser ?
supposons que j'ai ce html et je voudrais le passer a JQgrid.

Code:

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<ul class="dropdown-menu dropdown-navbar">
                                        <li>
                                            <a href="#" class="clearfix">
                                                <img src="ressources/images/avatars/avatar.png" class="msg-photo" alt="Alex's Avatar" />
                                                <span class="msg-body">
                                                    <span class="msg-title">
                                                        <span class="blue">Alex:</span>
                                                        Ciao sociis natoque penatibus et auctor ...
                                                    </span>
 
                                                    <span class="msg-time">
                                                        <i class="ace-icon fa fa-clock-o"></i>
                                                        <span>a moment ago</span>
                                                    </span>
                                                </span>
                                            </a>
                                        </li>
</ul>