Discussion :

[Gunny]

Histoire d'apporter un peu d'eau au moulin, je suis tombé sur un article intéressant sur le sujet des pubs en ligne et de leur efficacité (ou non) :

Late that year he and a half-dozen or so colleagues gathered in a New York conference room for a presentation on the performance of the online ads. They were stunned. Digital’s return on investment was around 2 to 1, a $2 increase in revenue for every $1 of ad spending, compared with at least 6 to 1 for TV. The most startling finding: Only 20 percent of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people.

http://www.bloomberg.com/features/2015-click-fraud/

[Pierre Louis Chevalier]

Très bon article